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01 / Why WorkBuilt

The standard existed. Now you have access to it.

  1. 01The standard existed.
  2. 02Access did not.
  3. 03The rest pieced together generic plans.
  4. 04WorkBuilt exists to close the gap.
  5. 05Now you have access to it.

01 / Why WorkBuilt

The standard existed. Now you have access to it.

  1. 01The standard existed.
  2. 02Access did not.
  3. 03The rest pieced together generic plans.
  4. 04WorkBuilt exists to close the gap.
  5. 05Now you have access to it.
01

The field

The mountain exposed what generic plans missed: strength without durability is not preparation.

02

The standard

Division I, NFL, UFC, Olympic, and human-performance experience shaped one coaching system.

03

The instrument

That system became a direct daily tool—clear enough to use before work, after work, or far from home.

Our pedigree was not given.

It was built.

Prepare with purpose.
Shawn Melland, Founder · Outdoor Athlete
01 / WorkBuilt founder

Founder · Outdoor Athlete

Shawn Melland

He brought the problem back from the mountain: generic fitness did not prepare serious outdoor athletes for the pursuit.

One of the world’s leading self-guided bowhunters · Eight bulls averaging 375 inches

Work history / Skillset

  • PROFormer professional athlete
  • 375+8 world-class bull elk
  • EXITMultiple equity exits
  • OAOutdoor Athlete genesis
Josh Storms, Founder · Coaching Standard
02 / WorkBuilt founder

Founder · Coaching Standard

Josh Storms

He turned more than two decades of championship-level coaching into programming that can be followed without compromise.

Master Strength & Conditioning Coach · FSU Director of Strength & Conditioning

Work history / Skillset

  • 20+Years in Division I
  • 100+All-Americans + NFL picks
  • 4×Memphis · ASU · UNLV · Vikings
  • MSCCPinnacle coaching credential
Bo Sandoval, Founder · Human Performance
03 / WorkBuilt founder

Founder · Human Performance

Bo Sandoval

He built the performance framework from Olympic systems and the standards used to prepare hundreds of elite fighters.

Professor of the Practice, Texas A&M · Former UFC Performance Institute Director

Work history / Skillset

  • 600+UFC fighters supported
  • USOCOlympic performance leader
  • 15Division I sports at Texas A&M
  • WORLDMedalists + world champions
Colton Dombroski, Founder · Product & Growth
04 / WorkBuilt founder

Founder · Product & Growth

Colton Dombroski

He translated the coaching system into a daily product built for serious people with work, family, and real-world demands.

Growth marketing and CX/UX · Six-plus years scaling a marketplace

Work history / Skillset

  • 6+Years scaling a marketplace
  • CXGrowth + experience design
  • MTNRocky Mountain bowhunter
  • GTMProduct + launch strategy

Next / How the standard reaches you

Read the Method